Aether Brews, a specialty coffee roaster and cafe in Austin, TX, seeks a comprehensive brand identity refresh. Our mission is to provide exceptional coffee experiences that foster connection and genuine enjoyment, built on quality, community, and ethical practices. We are known for our direct-sourced, ethically traded single-origin beans and our welcoming cafe environment designed as a 'third place'. The current branding needs to evolve to better reflect our unique blend of artisanal craft, approachability, and community focus, resonating with our target audience of discerning yet unpretentious coffee lovers who value quality, ethics, and connection. The goal is to create a warm, authentic, and memorable brand that stands out in a competitive market while staying true to our core values.