Paws & Stay Retreats is a well-established premium pet boarding and daycare service known for its personalized care and focus on animal well-being. This project aims to refresh or refine their brand identity to better reflect their premium positioning, compassionate approach, and the peace of mind they offer pet owners. The new branding should feel trustworthy, calm, sophisticated, and clearly communicate the high standard of care and enriching environment provided, appealing directly to affluent pet owners who view their pets as family.