Veridian Packaging, a B2B provider of sustainable packaging solutions, requires a new logo that visually represents its core values: Sustainability, Innovation, and Accessibility. The current branding does not fully capture the company's forward-thinking approach and commitment to making eco-friendly options truly accessible to small and medium-sized businesses. The new logo should be modern, trustworthy, and symbolic, moving away from cliché environmental imagery towards abstract forms that suggest growth, connection, or protection. It needs to resonate with a target audience of business owners and managers who value sustainability, reliability, and ease of doing business.