Brief Description
Create a comprehensive brand identity for 'PawPlanet', a new sustainable pet products company focused on eco-friendly toys, accessories, and food for cats and dogs. The company needs a complete brand identity that appeals to environmentally conscious pet owners while conveying quality and playfulness.
Client Information
Company
PawPlanet
Pet Products & Accessories
Unique Selling Proposition
Pet products that are good for both pets and the planet, with full transparency about materials and production processes.
Background
Founded in 2025 by two friends who were frustrated by the lack of truly sustainable options in the pet industry. PawPlanet creates toys, beds, leashes, and treats using recycled, biodegradable, and organic materials. The company operates on a direct-to-consumer model with a percentage of profits going to animal shelters.
Company Voice
Warm, educational, and playful – like a knowledgeable friend who loves both animals and the environment.